Start hereSEO basics
What Is SEO?
How Google finds, understands and ranks pages, and what that means for your website.
SEO & GEO guides
Visible in Google and in AI answers
28 guides in 7 topics. Pick your level and get every matching guide on one page.
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All topics Level 1 of 3
Beginner
What SEO and GEO are, what they cost and what to expect. No prior knowledge needed.
10 guides from 3 topics approx. 2 h 25 min reading
Why SEO?
Eight reasons why organic visibility brings in enquiries you can plan for.
How Long Does SEO Take?
When to expect the first results and what sets the pace.
What Does SEO Really Cost?
Pricing models at a glance and how to spot a fair offer.
SEO Tips
Simple, jargon-free measures you can put into practice right away.
Is SEO Dead?
What AI search changes and why you should think about Google and AI together.
Best SEO Agency?
How to recognise a good agency and which questions to ask first.
Next level
Intermediate
Strategy, keywords, content and technology: how to put it into practice on your own website.
On to “Intermediate”All topics Level 2 of 3
Intermediate
Strategy, keywords, content and technology: how to put it into practice on your own website.
11 guides from 7 topics approx. 2 h 37 min reading
Start hereSEO basics
SEO Strategy
Step by step from your goal to a site structure that works in Google and in AI answers.
Next level
Advanced
Link building, relaunches, AI tools and industry strategies for anyone who wants to go deeper.
On to “Advanced”All topics Level 3 of 3
Advanced
Link building, relaunches, AI tools and industry strategies for anyone who wants to go deeper.
7 guides from 4 topics approx. 1 h 35 min reading
All done
All topics at a glance
Back to the hub with all 28 guides, sorted by topic.
Back to the overviewTopics
All guides by topic
Each topic opens with its entry guide, then sorted by level
Topic 01 · 8 guides
SEO basics
Learn the fundamentals of SEO in one place, from crawling and indexing to ranking factors, keyword selection, content freshness, anchor text and more.
7 Beginner1 Intermediate
Start hereBeginner
What Is SEO?
How Google finds, understands and ranks pages, and what that means for your website.
Topic 02 · 6 guides
GEO basics
Learn the fundamentals of GEO in one place, from snippet structure and prompting to entity linking, API optimisation, answer relevance, data source markup and more.
2 Beginner3 Intermediate1 Advanced
Start hereBeginner
Generative Engine Optimization (GEO)
How to structure content so that ChatGPT, Gemini and others understand and cite it.
Topic 03 · 1 guide
Keyword frameworks
Learn the fundamentals of keyword frameworks in one place, from search intent and keyword research to keyword clusters, site structures, topic architectures, prioritisation, content mapping and scaling.
1 Intermediate
Start hereIntermediate
Keyword Research
Understand search intent, find keywords and prioritise them sensibly.
Topic 04 · 2 guides
On-page optimisation
Learn the fundamentals of on-page optimisation in one place, from title tags and meta descriptions to internal linking, heading structures, content optimisation, Core Web Vitals, crawling and technical SEO.
1 Intermediate1 Advanced
Start hereIntermediate
On-Page Optimisation
Improve the content, technology and structure of your pages where it counts.
Topic 05 · 2 guides
Content marketing
Learn the fundamentals of content marketing in one place, from content strategy and topic research to editorial planning, SEO content, content production, distribution, conversion optimisation and performance analysis.
1 Beginner1 Intermediate
Start hereBeginner
Writing SEO Copy
Write copy that people enjoy reading and search engines understand.
Topic 06 · 5 guides
Off-page optimisation and digital PR
Learn how to build authority, strengthen trust and improve your rankings for the long term through link building, content seeding, brand mentions and digital PR campaigns.
2 Intermediate3 Advanced
Start hereIntermediate
Off-Page Optimisation
What counts outside your website: links, mentions, trust.
Topic 07 · 4 guides
The business of SEO
Understand how SEO works as a business case, from costs and pricing to agency comparisons and the question of when SEO actually pays off for your company.
2 Intermediate2 Advanced
Start hereIntermediate
WordPress SEO
Settings, plugins and technology for a WordPress site that gets found.
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