SEO for Aesthetic Medicine & Cosmetic Surgery
More patients. No trouble with advertising law.
- Top of Maps and ChatGPT
- Also for fillers and laser
- Every booking with its source
Clients who trust us:
These problems cost you patients
Which of these sound familiar?
Tap what applies to you.
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Patients find other clinics
Anyone searching for “lip fillers” lands on the clinic with its own page for it. A general treatments page isn’t enough.
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You can’t advertise like other industries
No before-and-after photos, no “cheap”, no free consultation as bait. Your page still has to convince.
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Others rank ahead of you on Google Maps
Patients compare stars, photos and reviews. If yours look thin, the phone doesn’t ring.
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ChatGPT recommends other clinics
“Who does natural-looking lips near me?” ChatGPT names a few practices. Yours isn’t one of them.
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That is exactly what the free SEO & GEO audit is for.
How we solve it
- Patients find other clinics A dedicated page for every treatment, such as wrinkle treatments, fillers, laser and eyelid lifts, with the process, cost and risks.
- You can’t advertise like other industries Pages that convince through facts, process and medical expertise, without the tactics advertising law forbids.
- Others rank ahead of you on Google Maps A well maintained Google Business Profile, every treatment listed as a service, reviews collected systematically.
- ChatGPT recommends other clinics Content, mentions and profiles that AI assistants understand, with your visibility in ChatGPT and others live in your dashboard.
Results
Numbers, not promises.
Real numbers from real clients. Each with its time frame.
100%
of AI answers on tubular breasts in Vienna
ChatGPT and Google AI name him every time. The runner-up appears in only one answer in three.
Read the case study-
Beauty clinicVitalité EstheticsNo. 1
of 100 studios in AI answers
Named most often by ChatGPT and Google's AI: 351 mentions, July – October 2026.
Read the case study -
Beauty clinicAFACIAL
38%
of online bookings via Google
Up from 18%. That is 2.5× as many online bookings via Google as the year before, August – September 2026.
Read the case study
How our SEO support works for aesthetic medicine
Four steps to more patients.
From the first call to the booked appointment – visible at any time in our own software.
every month
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SEO & GEO audit
We check whether patients find you on Google and in ChatGPT for your key treatments. Then we tell you honestly whether SEO pays off for your practice.
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Plan
Which treatment pages we create, what we improve and what it takes to beat other practices – starting with whatever brings in appointments fastest.
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Implementation
Treatment pages, Google profile, reviews and backlinks from medical media. We test variants against each other and keep whatever brings more appointments.
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Your dashboard
Our in-house dashboard shows your enquiries, booked appointments and revenue – and where they come from: Google, ChatGPT & co. Live at any time.
Steps 3 and 4 repeat every month.
Meet the team
No generalists. Specialists in SEO and GEO for aesthetic medicine.
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Elias
Founder | SEO Expert
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Numaira
SEO Content Writer
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Yuliia
Developer
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Giorgia
UX-UI Designer
How patients find you
From your fillers page to a recommendation in ChatGPT.
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Website relaunch
Design, tech and SEO from one team.
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Local SEO
Every treatment on your Google profile. Plus new reviews.
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GEO for ChatGPT & co.
So ChatGPT recommends you for fillers and laser.
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Treatment pages
One page per treatment. With process, costs and risks.
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Backlinks & PR
Mentions in health and trade media.
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SEO for doctors
For practices with a different focus.
Testimonials
Real clients. Real results.
Voices from practices and clinics.
I can recommend Northstar Media and Elias Stehrer especially to doctors and medical practices.
Dr. Philipp WeberDermatologist, Vienna
From 55 to over 10,000 clicks per month
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90× more clicks on the surgery pages
★★★★★I am an orthopaedic surgeon in Vienna and have been working successfully with Northstar Media on SEO since October 2025.
Dr. Leo Pauzenberger · Orthopaedic surgeon, Vienna · Client since October 2025
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In 100% of AI answers on tubular breasts
★★★★★I am a cosmetic surgeon in Vienna and I get considerably more traffic to my booking page.
Dr. Benjamin Gehl · Cosmetic surgeon, Vienna · Client since April 2025
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+618% clicks in one year
★★★★★As an orthopaedic centre in Graz we achieved click growth of +618 % year on year.
op-s Center · Orthopaedic centre, Graz · Client since March 2024
Honest from the start
We're not for everyone.
That's why we check before we start whether SEO and GEO will pay off for you. And we tell you if they won't.
We're a good fit if …
Then the free SEO & GEO audit is worth your time.
- You want enquiries and revenue, not just rankings. We measure success in bookings, orders and ROI.
- People are searching for what you offer. On Google or in ChatGPT, and right now those enquiries go to your competitors.
- You're planning for at least six months. That's how long it takes for SEO to pay off. Many clients then stay for years.
- You have a budget and a plan to grow. For example as an SME, online shop, SaaS company or healthcare provider.
We're not a good fit if …
Then we'll tell you so in the very first call.
- Rankings and clicks are enough for you. You don't need us for that. We count enquiries and revenue.
- Hardly anyone searches in your market. Then SEO won't do much, and we'll point you to a different channel.
- You want to rank number 1 in four weeks. Visibility grows like compound interest, not overnight.
- You're looking for the cheapest agency. Then an off-the-shelf SEO package will serve you better.
Questions about SEO in aesthetics
What does SEO do for an aesthetic practice?
Patients for self-pay treatments such as fillers, laser and eyelid lifts.
These patients compare for a long time: on Google, on Google Maps and in ChatGPT. Whoever is at the top there and convinces with facts gets the consultation.
Does Northstar Media have experience with aesthetic medicine?
Yes. Four of our published case studies come from aesthetics.
Dr Benjamin Gehl, plastic surgery: in September 2026, 4 in 5 online appointments came via Google. Dermatologist Dr Philipp Weber: from 55 to over 10,000 clicks a month.
Vitalité Esthetics, beauty clinic: No. 1 of 100 clinics in AI answers. AFACIAL, beauty clinic: 2.5 times as many online bookings via Google as a year earlier.
What sets Northstar Media apart from other agencies for aesthetics?
We measure SEO by consultations and revenue, not clicks. Your dashboard shows every enquiry and where it came from: Google, Google Maps or ChatGPT.
We know the advertising rules of your industry. And we do the work ourselves, including a new website if you want one: design, tech and SEO from one team.
Can I show before-and-after photos on my website?
In Austria, not for aesthetic treatments and procedures. The Austrian Act on Aesthetic Treatments and Operations (ÄsthOpG) bans before-and-after images of treatment outcomes in Section 8.
According to the explanatory notes to the act, this also covers schematic illustrations. It also applies to wrinkle treatments, fillers and laser. In Germany, Section 11 of the Heilmittelwerbegesetz (Therapeutic Products Advertising Act) bans before-and-after comparisons for cosmetic surgery.
Also off limits: especially low prices, free consultations as bait and promises of a cure. We build your pages to convince without these tactics. A case-by-case legal review belongs with your chamber or your lawyer.
Why does Google scrutinise aesthetic medicine more closely?
Because it is about health and money. For topics like these, Google looks especially closely at who is writing and whether the page can be trusted.
What becomes visible is whoever shows medical experience: with a name and qualifications, traceable sources and genuine reviews.
Does ChatGPT recommend aesthetic practices and studios?
Yes. Ask ChatGPT who does natural-looking lip fillers near you and it names specific practices.
It can be measured, but nobody can guarantee it. Vitalité Esthetics is No. 1 of 100 clinics in AI answers. In the audit we check who ChatGPT and Google’s AI Overviews name for your treatments.
The foundation is good SEO: SEO and GEO overlap by around 80%. Without SEO, there is no GEO.
Does SEO also work for beauty and laser studios?
Yes. For studios, SEO usually starts with the Google profile, because clients look for a studio nearby.
Then comes one page for each main treatment. For AFACIAL, that brought 2.5 times as many online bookings via Google as a year earlier (August and September 2026).
How much does SEO cost for an aesthetic practice?
It depends on how many treatments you want to build out and how competitive your area is. Below €1,500 a month, ongoing SEO management rarely pays off.
We don’t bill by the hour, but by what your practice needs. We work that out in the free audit.
How long until SEO brings in new patients?
You usually see first results after a few months. That is why we work together for at least six months.
One example: Dr Benjamin Gehl started in April 2025. Since May 2025, over 100,000 clicks have come from Google. Many of our clients have been with us for years.
How does working with Northstar Media start?
With the free SEO & GEO audit: online, around 45 minutes, for practices, clinics and studios in Austria and Germany.
We show you where you stand for fillers, laser or eyelid lifts, who ranks above you and who ChatGPT recommends.
Then we tell you honestly whether SEO will pay off for you.
Who ranks ahead of you?
On Google and in AI. We’ll look together, free, in 45 minutes.
