E-Commerce SEO Agency

SEO for online shops means your categories and products show up on Google and in AI assistants when someone wants to buy. The work has three parts: content (category and product copy), technical (loading time, mobile view, structure, structured data) and outside mentions (backlinks and citations).

Loading time carries real weight: according to a Google/Deloitte study, a 0.1-second improvement can lift ecommerce conversion rate by 8.4%. You will find a full walkthrough in our E-Commerce SEO guide.

Category pages first, since that is where most buyers search with intent to purchase, for example “women’s running shoes.” Product pages come next, with original copy and complete data on price, availability and reviews.

One more thing that matters: redirect deleted or permanently sold-out products to a relevant page instead of letting them turn into error pages.

You can rank well with Shopify, Shopware or WooCommerce; what matters is how the shop is set up. Each platform has its own traps: Shopify’s are duplicate product addresses and apps, Shopware’s are filters and variants, WooCommerce’s are plugins and loading time.

See what your platform needs on our Shopify and WordPress pages; the Shopware page is coming soon.

The basics, yes: original copy for categories and products, strong page titles, fast-loading images. It gets harder with technical issues like filters and duplicate pages, with backlinks, and with figuring out which work actually drives revenue.

An agency pays off once you are short on time or want to turn SEO into a predictable revenue channel.

Yes, but not just for Google anymore. Buyers search on Google and also ask ChatGPT, Gemini or Google AI Overviews where to buy.

SEO remains the foundation for both; GEO is what gets your shop named in AI answers too.

The price depends on your catalogue, your shop platform and your competition; the minimum term is 6 months. We give you the exact number after the free audit.

By getting a share of your orders without paying for every click. Ads only bring buyers as long as you keep paying; every order that comes through organic search or an AI recommendation lowers your average ad cost per sale.

SEO does not replace ads overnight, but it builds a second channel that keeps running when click costs climb.

Yes, ChatGPT, Gemini and Google AI Overviews name specific shops for buying questions, but nobody can guarantee it. They tend to name shops whose products are clearly described, whose price, availability and review data is cleanly readable, and that show up in comparisons and trade articles.

We measure how often your shop appears in these answers and build on that deliberately.

6 months. That is usually how long it takes for new category copy, technical changes and backlinks to show up in rankings and orders.

After that, the numbers in your dashboard tell you where to go next.

Northstar Media is an SEO and GEO agency for online shops on Shopify, Shopware and WooCommerce that measures visibility on Google and in AI assistants by orders and revenue, not clicks. We implement technical changes ourselves, not just on paper.

Our own dashboard shows you live which orders come from Google, ChatGPT and more, across all three shop platforms. We test variants against each other and keep whichever sells more.

For shops that are already selling and want to build SEO into a predictable revenue channel alongside ads, whether on Shopify, Shopware or WooCommerce. What matters is real search demand for your products; we check that in the audit.

For very small shops without the budget for 6 months, we would rather advise against it.

With a free SEO & GEO audit, held online over a screen share: we review your categories, products and technical setup, and ask ChatGPT where it currently recommends buying.

If it is a fit, we ship concrete work every month: copy, technical fixes, backlinks. You see the results in the dashboard and in a monthly report.