E-Commerce SEO Agency
Orders without paying per click.
- Categories at the top of Google
- Recommended in ChatGPT
- Every order in the dashboard
Clients who trust us:
These problems cost you orders
Which of these sound familiar?
Tap what applies to you.
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No ads, no orders
Google Ads and Meta bring in buyers. But only as long as you pay. When the cost per click rises, your margin shrinks.
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Your category pages do not rank
Anyone searching for “women’s running shoes” wants a category page. Yours shows a product grid with no copy. So Google shows your competitors.
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Filters create duplicate pages
Filters, variants and sorting create near-identical addresses on every shop platform. Google has to guess which one counts. Your important pages get lost.
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ChatGPT recommends other shops
Buyers ask ChatGPT: “Where can I buy good running shoes online?” The answer names two or three shops. Yours isn’t one of them.
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That is exactly what the free SEO & GEO audit is for.
How we solve it
- No ads, no orders SEO as a second revenue channel: categories and products that sell without a cost per click.
- Your category pages do not rank Category copy for buying-intent searches, planned around demand, not guesswork.
- Filters create duplicate pages Technical setup matched to your platform: one address per page, clear filter rules, fast loading. We implement this ourselves.
- ChatGPT recommends other shops Clean product data, comparisons and mentions so Google and AI name your shop, and we measure how often that happens.
Results
Numbers, not promises.
Real numbers from real clients. Each with its time frame.
38%
of online bookings via Google
Up from 18%. That is 2.5× as many online bookings via Google as the year before, August – September 2026.
Read the case study-
Beauty clinicVitalité EstheticsNo. 1
of 100 studios in AI answers
Named most often by ChatGPT and Google's AI: 351 mentions, July – October 2026.
Read the case study -
DermatologistDr. Philipp Weber
+10k
organic clicks per month
From 55 to more than 10,000 monthly clicks.
Read the case study
How our SEO for online shops works
Four steps to more revenue from your shop.
From the first call to revenue – visible at any time in our own software.
every month
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Shop audit
We check your categories, products and technical setup and ask ChatGPT where it recommends buying. Then we tell you honestly whether SEO pays off for you.
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Plan
Which categories and products take priority and which pages we create – starting with whatever brings in revenue fastest.
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Implementation
Category copy, product pages, technical fixes and backlinks. We test variants against each other and keep whatever sells more.
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Your dashboard
Our in-house dashboard shows your orders and revenue – and where it comes from: Google, ChatGPT & co. Live at any time.
Steps 3 and 4 repeat every month.
Meet the team
No generalists. Specialists in SEO and GEO.
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Elias
Founder | SEO Expert
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Numaira
SEO Content Writer
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Yuliia
Developer
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Giorgia
UX-UI Designer
SEO for every shop platform
Shopify, Shopware or WooCommerce: every platform has its own traps. Pick yours.
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Shopify SEO
Collections, product URLs and apps under control.
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Shopware SEO
Filters and variants that Google can read.
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GEO for ChatGPT & co.
So AI recommends you. Not your rivals.
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Product copy
Copy that answers buyer questions. And sells.
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Backlinks
Links from magazines and comparison sites.
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WordPress SEO
For WooCommerce: plugins and loading time sorted.
Testimonials
Real clients. Real results.
Companies that grow with us.
I can recommend Northstar Media and Elias Stehrer especially to doctors and medical practices.
Dr. Philipp WeberDermatologist, Vienna
From 55 to over 10,000 clicks per month
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90× more clicks on the surgery pages
★★★★★I am an orthopaedic surgeon in Vienna and have been working successfully with Northstar Media on SEO since October 2025.
Dr. Leo Pauzenberger · Orthopaedic surgeon, Vienna · Client since October 2025
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In 100% of AI answers on tubular breasts
★★★★★I am a cosmetic surgeon in Vienna and I get considerably more traffic to my booking page.
Dr. Benjamin Gehl · Cosmetic surgeon, Vienna · Client since April 2025
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+618% clicks in one year
★★★★★As an orthopaedic centre in Graz we achieved click growth of +618 % year on year.
op-s Center · Orthopaedic centre, Graz · Client since March 2024
Honest from the start
We're not for everyone.
That's why we check before we start whether SEO and GEO will pay off for you. And we tell you if they won't.
We're a good fit if …
Then the free SEO & GEO audit is worth your time.
- You want enquiries and revenue, not just rankings. We measure success in bookings, orders and ROI.
- People are searching for what you offer. On Google or in ChatGPT, and right now those enquiries go to your competitors.
- You're planning for at least six months. That's how long it takes for SEO to pay off. Many clients then stay for years.
- You have a budget and a plan to grow. For example as an SME, online shop, SaaS company or healthcare provider.
We're not a good fit if …
Then we'll tell you so in the very first call.
- Rankings and clicks are enough for you. You don't need us for that. We count enquiries and revenue.
- Hardly anyone searches in your market. Then SEO won't do much, and we'll point you to a different channel.
- You want to rank number 1 in four weeks. Visibility grows like compound interest, not overnight.
- You're looking for the cheapest agency. Then an off-the-shelf SEO package will serve you better.
SEO questions for online shops
What does SEO do for an online shop?
Orders you don’t pay a click for.
Buyers search on Google and ask ChatGPT where to buy. If your shop is at the top there, orders come in without an ad budget.
The work has three parts: category and product copy, technical work and links from other sites. Our E-Commerce SEO guide explains all three.
How do I become less dependent on Google Ads?
By getting part of your orders through organic search and AI recommendations. There, you don’t pay per click.
An example: if a click costs €1 and one in 50 visitors buys, every order costs you €50 in ads. With SEO, you don’t pay per click.
To be honest: SEO doesn’t replace ads overnight. But it builds a second channel that keeps running when click prices go up.
Which pages in an online shop matter most for SEO?
Category pages. That is where buyers search with intent to purchase, for example for “women’s running shoes”.
Next come product pages with original copy and complete data on price, availability and reviews.
And: never just delete sold-out products. Redirect them to a relevant page, or their rankings are lost.
Which shop platform is best for SEO?
You can rank well with Shopify, Shopware and WooCommerce. What matters is not the platform, but how it is set up.
Each has its own traps: on Shopify it’s duplicate product addresses and apps, on Shopware filters and variants, on WooCommerce plugins and loading time.
What your platform needs is on our Shopify, Shopware and WooCommerce pages.
Will a new shop platform improve my rankings?
Rarely. A new platform brings no rankings as long as copy, technical setup and links stay the same.
Quite the opposite: every URL is an address to Google. If the addresses change during the move without clean redirects, rankings collapse.
If you still plan to switch, our SEO relaunch support makes sure your rankings come with you.
Do online shops get recommended in ChatGPT?
Yes. For questions like “Where can I buy good running shoes online?”, ChatGPT names specific shops. Mostly those that describe their products clearly and appear in comparisons.
Nobody can guarantee it. The foundation is good SEO: SEO and GEO overlap by around 80%. Without SEO, there is no GEO.
Every month we measure how often your shop appears in these answers. Compared with your competitors.
How much does SEO cost for an online shop?
It depends on your catalogue, your shop platform and your competition. Below €1,500 a month, ongoing SEO management rarely pays off.
The best comparison is your ad budget: what do you pay in clicks per order today?
We don’t bill by the hour. In the free audit we work out what your shop needs.
How long until SEO brings in more orders?
You usually see first results after a few months. That is why we work together for at least six months.
Every month your dashboard shows orders and revenue, split by Google, ChatGPT and co. So you decide based on numbers, not gut feeling.
What does Northstar Media do differently?
We measure SEO by orders and revenue, not clicks. Your dashboard shows where every order came from: Google, ChatGPT or other AI.
And we make the changes in your shop ourselves, whether Shopify, Shopware or WooCommerce. Not just on paper.
If you need a new shop, we build that too: design, tech and SEO from one team.
How does working with Northstar Media start?
With the free SEO & GEO audit, online, around 45 minutes. Whether your shop is based in Austria or Germany.
We check your categories, products and technical setup. And we ask ChatGPT where it recommends buying your products.
Then we tell you honestly whether SEO will pay off for your shop. For very small shops without a budget for six months, it usually won’t.
Who’s selling instead of you?
We’ll show you, on Google and in ChatGPT. Free, in 45 minutes.
