Ranked No. 1 in AI answers in Graz.

The new website went live in June 2024. Instead of long text pages, every specialist area got its own page: knee, hip, shoulder, elbow, hand, foot, ankle and spine, plus sports orthopaedics, pain therapy, physiotherapy, massage and outpatient surgery.

We redirected the old URLs to the new pages so that nothing Google already knew was lost. And from every page, online booking is just one click away.

In September 2024 we set up Google Analytics. Until then the practice had been flying blind: nobody could see how many visitors came via Google. Since January 2026 every visit to the booking page has been counted as well.

On 5 October 2026 we switched tracking to Google Tag Manager – the same set-up we use for all our clients. Since then every call made via the website, every contact form sent and every online booking started is counted. We also track first touch: we can see which page someone first arrived on – even if they only call or book days later.

We only measure when visitors consent. Our own cookie banner has handled this since 29 September 2026: Google Analytics, YouTube and Google Maps only load after consent.

More visitors alone do not bring in patients. So we first examined what people search for before deciding on an operation – and for which services the practice has real potential.

From September 2024 this led to pages on operations and conditions, first for the hand and foot – such as trigger finger release, rhizarthrosis (thumb arthritis) surgery or Morton’s neuroma – and in March 2025 for the hip. Today there are 60 pages. The page on rhizarthrosis surgery alone brought in 411 clicks from July to September 2026.

In 2026 we turned to the existing pages. We rewrote the content of eight treatment pages, including hallux valgus surgery, high-arched foot (pes cavus), shoulder impingement, tennis elbow surgery and spinal injections – with a clear outline of the procedure, frequently asked questions, scientific sources and links to the relevant specialists.

From July to September 2026 these eight pages received 479 clicks from Google, compared with 223 in the same period of 2025 – an increase of 115%. In September 2026 two new pages on cruciate ligament tears were added, and all 60 surgery pages got a new, easy-to-read design with a table of contents and reading time.

In medicine, trust counts. That is why the practice is mentioned on other reputable sites – for example in expert articles on outpatient hand surgery and on tenosynovitis surgery, and in an overview of recommended orthopaedic practices in Graz. We wrote the article on hand surgery ourselves.

Since June 2026 we have also been measuring whether AI assistants name the practice – with real patient questions (asked in German) such as “Who is the best orthopaedist in Graz?” in ChatGPT, Google’s AI Overview and AI Mode. From 24 July to 1 October 2026 the practice was cited as a source 390 times – more often than any other provider. In the ranking by visibility it is No. 1 (as of 7 Oct 2026).