SEO for Software, SaaS & IT
Clicks don’t pay. Subscribers do.
- Top of Google and ChatGPT
- More demos and trial signups
- Every demo in the dashboard
Clients who trust us:
These problems cost you demos
Which of these sound familiar?
Tap what applies to you.
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Your buyers research for months and only find your competitors
B2B software is never bought on impulse. If you do not show up during research, you do not make the shortlist.
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You get traffic, but hardly any demos or trial signups
Your blog brings visitors who never buy. Demos come mostly through ads, and every one of them costs budget.
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Others are talking about your product in 'X vs. Y' and 'X alternative' searches
Review sites and competitors write the comparisons your buyers read right before they decide. Your own view is missing.
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ChatGPT recommends tools, just not yours
Whoever asks for the best tool for a job gets a short list back. If you are not on it, you do not exist for that buyer.
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That is exactly what the free SEO & GEO audit is for.
How we solve it
- Your buyers research for months and only find your competitors Pages for every stage of the decision, from the problem to the comparison, and in your dashboard you see which page brought the lead.
- You get traffic, but hardly any demos or trial signups We start with pages built for buying intent: features, use cases, integrations. That way we measure demos and revenue, not clicks.
- Others are talking about your product in 'X vs. Y' and 'X alternative' searches Your own comparison and alternative pages, factual and honest, so you have a say in the decision.
- ChatGPT recommends tools, just not yours We regularly ask ChatGPT, Gemini and Google AI Overviews about your category and build the content and mentions that get you on the list.
Results
Numbers, not promises.
Real numbers from real clients. Each with its time frame.
+10k
organic clicks per month
From 55 to more than 10,000 monthly clicks.
Read the case study-
Cosmetic surgeonDr. Benjamin Gehl100%
of AI answers on tubular breasts in Vienna
ChatGPT and Google AI name him every time. The runner-up appears in only one answer in three.
Read the case study -
Orthopaedic surgeonDr. Leo Pauzenberger
90×
clicks on the surgery pages
From 15 to 1,390 clicks a month on the pages for operations and specialists, November 2025 → September 2026.
Read the case study
How our SEO support works for Software, SaaS & IT
Four steps to more enquiries from Google.
From the first call to revenue – visible at any time in our own software.
every month
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SEO & GEO audit
We check your rankings, competitors and technical setup and ask ChatGPT who it recommends. Then we tell you honestly whether SEO pays off for you.
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Plan
Which pages we create, which we improve and what it takes to beat your competitors – starting with whatever brings in enquiries fastest.
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Implementation
Service pages, copy, technical fixes, backlinks and local signals. We test variants against each other and keep whatever brings more enquiries.
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Your dashboard
Our in-house dashboard shows your rankings, enquiries and revenue – and where it comes from: Google, ChatGPT & co. Live at any time.
Steps 3 and 4 repeat every month.
Your team for Google and AI
A dedicated point of contact who gets to know your product and your buyers, plus specialists for content, technical SEO and backlinks.
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Elias
Founder | SEO Expert
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Numaira
SEO Content Writer
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Yuliia
Developer
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Giorgia
UX-UI Designer
What we deliver for software
Everything that turns searches on Google and in AI into demos.
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Rebranding
New name, new domain. Without losing rankings.
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Ongoing SEO
Pages for buyers. Every month.
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GEO for B2B
On the list when buyers ask AI.
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Content for SaaS
Comparison and alternative pages.
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Backlinks & PR
Links from listicles and trade media.
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B2B SEO
Enquiries from decision makers, not clicks.
Testimonials
Real clients. Real results.
How clients experience working with us.
I can recommend Northstar Media and Elias Stehrer especially to doctors and medical practices.
Dr. Philipp WeberDermatologist, Vienna
From 55 to over 10,000 clicks per month
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90× more clicks on the surgery pages
★★★★★I am an orthopaedic surgeon in Vienna and have been working successfully with Northstar Media on SEO since October 2025.
Dr. Leo Pauzenberger · Orthopaedic surgeon, Vienna · Client since October 2025
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In 100% of AI answers on tubular breasts
★★★★★I am a cosmetic surgeon in Vienna and I get considerably more traffic to my booking page.
Dr. Benjamin Gehl · Cosmetic surgeon, Vienna · Client since April 2025
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+618% clicks in one year
★★★★★As an orthopaedic centre in Graz we achieved click growth of +618 % year on year.
op-s Center · Orthopaedic centre, Graz · Client since March 2024
Honest from the start
We're not for everyone.
That's why we check before we start whether SEO and GEO will pay off for you. And we tell you if they won't.
We're a good fit if …
Then the free SEO & GEO audit is worth your time.
- You want enquiries and revenue, not just rankings. We measure success in bookings, orders and ROI.
- People are searching for what you offer. On Google or in ChatGPT, and right now those enquiries go to your competitors.
- You're planning for at least six months. That's how long it takes for SEO to pay off. Many clients then stay for years.
- You have a budget and a plan to grow. For example as an SME, online shop, SaaS company or healthcare provider.
We're not a good fit if …
Then we'll tell you so in the very first call.
- Rankings and clicks are enough for you. You don't need us for that. We count enquiries and revenue.
- Hardly anyone searches in your market. Then SEO won't do much, and we'll point you to a different channel.
- You want to rank number 1 in four weeks. Visibility grows like compound interest, not overnight.
- You're looking for the cheapest agency. Then an off-the-shelf SEO package will serve you better.
Questions before we work together
What does a SaaS SEO agency do?
A SaaS SEO agency makes sure buyers find your software on Google and in ChatGPT when they look for a solution. And that this turns into demos, trial signups and subscriptions.
That includes pages for features, use cases and comparisons, clean technical SEO and mentions in trade media.
What does Northstar Media do differently?
We measure all the way to the trial signup, not just the click. Your dashboard shows which page brought in a demo or a trial, and whether it came via Google, ChatGPT or Perplexity.
And we start where buyers are about to decide: with comparison and alternative pages. We test variants against each other and keep whatever brings more demos.
Our buyers ask ChatGPT instead of Google. Is SEO still worth it?
Yes. Search is getting broader, not smaller: buyers research on Google and also ask ChatGPT which tool fits.
ChatGPT gets its knowledge from websites, comparisons, listicles and trade media. SEO and GEO overlap by around 80%. Without SEO, there is no GEO.
We measure every month how often AI names you. More on our GEO for B2B page.
Do we need our own comparison pages?
Yes. Anyone searching “X vs. Y” or “X alternative” is close to a decision. Without your own page, they read a review site’s or a competitor’s take.
We write these pages factually, with clear differences instead of sales talk. That convinces more than any promise.
How much does SEO cost for SaaS?
It depends on your market and your competition. Below €1,500 a month, ongoing SEO management rarely pays off.
We don’t bill by the hour. In the free audit we work out what a demo is worth to you. More in our guide What does SEO cost?
How long until SEO brings in demos?
You usually see first results after a few months. That is why we work together for at least six months.
So we start with pages close to the purchase: comparisons, alternatives and integrations.
What references does Northstar Media have?
Our case studies show real numbers from Google and AI. For example dermatologist Dr Philipp Weber in Vienna and the op-s Center in Graz.
The groundwork of SEO and GEO is almost the same in every industry, whether practice, B2B or software. So is the maths behind it: search, demo, subscription. In the audit we show it to you with your own numbers.
We are rebranding and changing domains. How do we keep our rankings?
With a migration plan before the new domain goes live. Every old URL gets a redirect to the matching new page.
After that we watch closely whether Google picks up the new pages, and fix issues before rankings are lost. More on our relaunch page.
Does SEO also work for IT service providers?
Yes, with a different focus. System integrators and IT service providers win a lot of business in their region. What counts there is service pages, reviews and your Google profile.
On top of that come articles on your customers’ typical problems, so decision makers find you early.
How does working with Northstar Media start?
With the free SEO and GEO audit. Online, around 45 minutes, for companies in Austria and Germany.
We ask ChatGPT your buyers’ questions and show you which tools get recommended today. We also check rankings, competitors and technical SEO.
Then we tell you honestly whether SEO will pay off for your software.
Who gets your demos?
We’ll show you, on Google and in ChatGPT. Free, in 45 minutes.
