SEO for Banks, Insurance & Financial Services
Your customers. Not the portal’s.
- Top of Google and ChatGPT
- Copy with author and sources
- Your AI share in the dashboard
Clients who trust us:
These problems cost you enquiries
Which of these sound familiar?
Tap what applies to you.
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Comparison portals rank above you on Google
Anyone searching for a loan or insurance lands on a portal. And the portal decides who gets the customer.
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Your content is accurate, but Google and AI do not see expertise
With money, the author matters. Without sources and a review date, even good copy looks anonymous.
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Every piece of copy has to clear legal and compliance, and SEO stalls
Approvals take time. Agency copy fails review. And nothing goes live for months.
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Does ChatGPT recommend you, or your competitor?
More and more customers ask ChatGPT. No report shows you whether it names you.
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That is exactly what the free SEO & GEO audit is for.
How we solve it
- Comparison portals rank above you on Google Pages for the questions portals do not answer: specific product questions, life situations, your own advice. That way customers come to you directly.
- Your content is accurate, but Google and AI do not see expertise Copy with a named author, sources and a review date, signed off by your experts. That way Google and AI assistants recognise your expertise.
- Every piece of copy has to clear legal and compliance, and SEO stalls Factual copy with no return promises or superlatives, a clear approval path, and a plan that accounts for review time.
- Does ChatGPT recommend you, or your competitor? We measure your share of AI answers against your competitors and build the content and mentions that increase it.
Results
Numbers, not promises.
Real numbers from real clients. Each with its time frame.
+10k
organic clicks per month
From 55 to more than 10,000 monthly clicks.
Read the case study-
Cosmetic surgeonDr. Benjamin Gehl100%
of AI answers on tubular breasts in Vienna
ChatGPT and Google AI name him every time. The runner-up appears in only one answer in three.
Read the case study -
Orthopaedic surgeonDr. Leo Pauzenberger
90×
clicks on the surgery pages
From 15 to 1,390 clicks a month on the pages for operations and specialists, November 2025 → September 2026.
Read the case study
How our SEO support works for financial services
Four steps to more enquiries from Google.
From the first call to revenue – visible at any time in our own software.
every month
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SEO & GEO audit
We check your rankings, competitors and technical setup and ask ChatGPT who it recommends. Then we tell you honestly whether SEO pays off for you.
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Plan
Which pages we create, which we improve and what it takes to beat your competitors – starting with whatever brings in enquiries fastest.
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Implementation
Service pages, copy, technical fixes, backlinks and local signals. We test variants against each other and keep whatever brings more enquiries.
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Your dashboard
Our in-house dashboard shows your rankings, enquiries and revenue – and where it comes from: Google, ChatGPT & co. Live at any time.
Steps 3 and 4 repeat every month.
Your team for Google and AI
A dedicated point of contact who gets to know your products and your approval process, plus specialists for content, technical SEO and digital PR.
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Elias
Founder | SEO Expert
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Numaira
SEO Content Writer
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Yuliia
Developer
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Giorgia
UX-UI Designer
What we deliver for financial services
Everything that brings customers from Google and AI straight to you.
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SEO strategy
We start where portals are weak.
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Local SEO
Top of Maps, for brokers and advisors.
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GEO support
How often ChatGPT names you, month by month.
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Content with author
Expert-reviewed, signed off by you.
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Digital PR
Mentions in finance and business media.
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Relaunch & tech SEO
A new site, without broken pages.
Testimonials
Real clients. Real results.
This is how our clients experience working with Northstar Media.
I can recommend Northstar Media and Elias Stehrer especially to doctors and medical practices.
Dr. Philipp WeberDermatologist, Vienna
From 55 to over 10,000 clicks per month
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90× more clicks on the surgery pages
★★★★★I am an orthopaedic surgeon in Vienna and have been working successfully with Northstar Media on SEO since October 2025.
Dr. Leo Pauzenberger · Orthopaedic surgeon, Vienna · Client since October 2025
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In 100% of AI answers on tubular breasts
★★★★★I am a cosmetic surgeon in Vienna and I get considerably more traffic to my booking page.
Dr. Benjamin Gehl · Cosmetic surgeon, Vienna · Client since April 2025
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+618% clicks in one year
★★★★★As an orthopaedic centre in Graz we achieved click growth of +618 % year on year.
op-s Center · Orthopaedic centre, Graz · Client since March 2024
Honest from the start
We're not for everyone.
That's why we check before we start whether SEO and GEO will pay off for you. And we tell you if they won't.
We're a good fit if …
Then the free SEO & GEO audit is worth your time.
- You want enquiries and revenue, not just rankings. We measure success in bookings, orders and ROI.
- People are searching for what you offer. On Google or in ChatGPT, and right now those enquiries go to your competitors.
- You're planning for at least six months. That's how long it takes for SEO to pay off. Many clients then stay for years.
- You have a budget and a plan to grow. For example as an SME, online shop, SaaS company or healthcare provider.
We're not a good fit if …
Then we'll tell you so in the very first call.
- Rankings and clicks are enough for you. You don't need us for that. We count enquiries and revenue.
- Hardly anyone searches in your market. Then SEO won't do much, and we'll point you to a different channel.
- You want to rank number 1 in four weeks. Visibility grows like compound interest, not overnight.
- You're looking for the cheapest agency. Then an off-the-shelf SEO package will serve you better.
Questions before we work together
What does SEO do for financial services?
SEO brings financial services firms customers who enquire directly instead of signing up through a comparison portal.
Anyone looking for a loan, an account or an insurance policy asks Google or ChatGPT today. If you are there with clear, reviewed answers, the enquiry comes to you.
Northstar Media builds clear pages with a named author and sources, fixes the technical side and builds mentions in business media.
How can banks and insurers compete with comparison portals?
Not for every term, but for many that portals answer poorly: specific product questions, life situations, regional advice and questions around signing up.
There, your expertise counts for more than a comparison table. Northstar Media finds these gaps in the audit and builds the pages for them.
Why do author, sources and a review date matter so much for financial topics?
Google checks especially carefully whom it trusts on topics involving money.
Copy with a named expert, sourced figures and a current review date shows that someone takes responsibility. That helps on Google and makes your page citable for ChatGPT and others.
How does SEO fit with compliance and legal sign-off?
Well, if you plan for it from the start. We write factually, with no return promises and no superlatives, and build review time into the plan.
Your compliance team signs off every piece of copy before it goes live. We do not replace legal advice. We deliver copy that makes the review easy.
Does ChatGPT recommend banks and insurers?
Yes. For questions like “Which bank is good for a mortgage?”, ChatGPT names specific providers.
Northstar Media measures how often you are among them: we regularly ask ChatGPT, Gemini and Google’s AI Overviews your customers’ questions and count who gets named. You get the starting point in the audit and the trend in every monthly report.
The foundation is good SEO. SEO and GEO overlap by around 80%. Without SEO, there is no GEO.
Do insurance brokers and financial advisors need local SEO?
Yes. For regional advice, local SEO is often the fastest route to enquiries: a well-kept Google Business Profile, real reviews and one page for each type of advice you offer.
More in our guide to Local SEO.
How much does SEO cost for financial services?
It depends on your products, your markets and how strong the portals are. Below €1,500 a month, ongoing SEO management rarely pays off.
We don’t bill by the hour. In the free audit we work out what you need. More in our guide What Does SEO Really Cost?
How long does SEO take for a bank or insurer?
You usually see first results after a few months. With financial topics, review time comes on top, so we plan for it from the start.
We work together for at least six months. Many of our clients have been with us for years.
How do I recognise a good SEO agency for financial services?
By three things: copy that passes expert and legal review, measurement all the way to the enquiry, and visibility in AI answers.
Ask in the first call how an agency measures results, not just rankings. More in our guide Finding the Best SEO Agency.
How does working with Northstar Media start?
With the free SEO & GEO audit, online, around 45 minutes.
We check for which searches portals and competitors rank ahead of you. And we ask ChatGPT who it recommends to your customers.
Then we tell you honestly whether SEO will pay off for you.
Who gets your customers?
The portal or you? We’ll show you. Free, in 45 minutes.
