B2B SEO Agency

A B2B SEO agency makes sure buyers and decision makers find your company when they are looking for a solution: on Google and in AI answers like ChatGPT. That includes strategy, expert content, technical SEO, mentions in trade media and measurement.

Unlike in B2C, a typical B2B purchase decision involves six to ten decision makers on average, according to Gartner’s B2B buying journey research. That is why this page is not about traffic, it is about every qualified enquiry. More in our B2B SEO guide.

Northstar Media is an SEO and GEO agency for B2B companies in software, industry, energy and finance that aligns SEO with leads and deals instead of traffic. Your own dashboard shows every enquiry and its source, live, not just in a monthly report.

We connect Google and AI: pages that rank on Google, and answers that ChatGPT and Google AI Overviews cite. Not isolated tactics, but one system with numbers.

For B2B companies that want to use SEO as a lead and revenue channel, especially with complex products and longer decisions: software and SaaS, industry and manufacturing, energy, and banks, insurance and financial services.

We also focus on clinics, SMEs and online shops; our published case studies come from the healthcare sector, such as plastic surgery and dermatology. Less of a fit: very small companies or offers without real demand on Google.

At least 6 months. B2B SEO is a long-term channel: new pages take time to rank, and the first results usually show after a few months. The dashboard shows you what is moving from day one.

More in our guide How Long Does SEO Take?

The best B2B SEO agency is the one that shows you leads and revenue, not just rankings. Check four things: Does it measure enquiries instead of clicks? Does it understand your subject matter? Does it connect Google and AI answers? Does it show you the numbers?

If an agency cannot answer these clearly, keep looking. More in our guide Best SEO Agency?

By having every page answer a buying question and lead to a demo or contact request. We start with the searches made right before choosing a vendor: comparisons, alternatives and solutions for specific problems. Content for earlier stages follows after.

Every enquiry is measured with its source, so you can see which page brings leads.

By first collecting your customers’ real questions from sales, enquiries and search data, instead of writing generic SEO copy. That produces content that takes your subject seriously instead of watering it down.

That keeps the copy technically solid and still understandable: for buyers, for Google and for AI assistants.

With pages for the questions your customers ask before buying, and a clear next step on every page. We aim SEO at enquiries and deals, not traffic.

The dashboard shows every enquiry and its source, so you can see which page drives revenue and where we need to push further.

With a migration plan before the switch, not after. Every old URL gets a redirect to the matching new one, content and internal links move with it, and after launch we watch rankings and enquiries closely.

For the new name, we build mentions early so Google and AI assistants connect it with your offer. More at our SEO Relaunch Support.

SEO is the foundation, but it is not the whole job. AI assistants name providers they find on Google and in trustworthy sources: with clear answers, facts and mentions in trade media.

That is why we connect SEO and GEO and measure how often you are named in AI answers. More at our LLMO & GEO for B2B page.

The starting point is a free SEO & GEO audit, held online. We check whether there is enough demand in your market and where your leads are getting lost today.

After that, we ship concrete work every month, either fully done for you or closely with your team. You get monthly reports and can see enquiries, their source and revenue in the dashboard at any time.