From 55 to over 10,000 clicks a month.

Before we thought about content, one thing was clear: nothing could be built on this website. So we rebuilt it completely – designed in Figma first, then built in WordPress. The focus was on structure and appointment booking, not just on looks.

The page structure is set up so new treatments can be added in minutes, and the practice can update texts and images themselves. Beforehand we looked at what the strongest competitors in Vienna offer and adopted the features patients expect. At the same time we set up Search Console, Analytics and appointment tracking – from day one it was visible what works.

More visitors alone do not bring appointments. So we first examined what people in Vienna search for when they actually want to book a treatment – and how strong the competition is for each of these searches.

This resulted in a keyword map: every treatment gets its search terms, sorted by revenue potential and chance of success. Terms with high search volume but no buying intent were deliberately pushed back.

Based on this map, we built a dedicated page for every treatment – for example for Botox in Vienna or needle epilation. Each page answers exactly the questions patients ask themselves before an appointment: how does the treatment work, what does it cost, how quickly will I see a result?

In addition, we created guides on questions many people google. The best known is the Mounjaro click table: this guide alone brought in over 20,000 clicks from July to September 2026 and makes the practice known for a topic that a great many people are interested in right now. Traffic grew by more than 100% in the very first month after launch.

After the build phase, it is about growth and trust. Every month, more treatment pages are added and existing pages are improved based on the data. Through backlinks and digital PR, the website is mentioned on other reputable sites – in the medical field one of the most important factors for good positions in Google. Genuine patient reviews strengthen this further.

Results are measured every month in the Northstar Media dashboard – not by clicks, but by calls and online appointments. In September 2026, two out of three online appointments came via Google search.

At the same time, we make sure AI assistants know the practice too. Content is prepared so that ChatGPT and Google’s AI answers use it as a source. From July to October 2026, Dr Philipp Weber was mentioned 89 times in AI answers, at an average position of 3.6.