SEO for Dentists
Rankings don’t place implants. Appointments do.
- Top of Google, Maps and AI
- Aligners and whitening too
- Every booking with its source
Clients who trust us:
These problems cost you patients every day
Which of these sound familiar?
Tap what applies to you.
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Your website brings in no new enquiries
Three new patients one week, then none for three weeks. In between, the chair stays empty.
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Implant patients find others first
They have a page just for implants. You have one line under “Services”.
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You’re missing from “dentist near me”
Someone with toothache calls the first practice on Maps. Not the best one.
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Your website doesn’t convert
No team photo, no reviews, no online booking. The visitor books elsewhere.
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That is exactly what the free SEO & GEO audit is for.
How we solve it
- Your website brings in no new enquiries Pages for the treatments you want to grow, every enquiry tracked with its source in the dashboard.
- Implant patients find others first Dedicated pages for your core treatments, so Google and AI name you for them.
- You’re missing from “dentist near me” Google profile, reviews and local optimisation for your city and surrounding area.
- Your website doesn’t convert Trust on the website: reviews, credentials and a clear path to booking.
Results
Numbers, not promises.
Real numbers from real clients. Each with its time frame.
+10k
organic clicks per month
From 55 to more than 10,000 monthly clicks.
Read the case study-
Orthopaedic surgeonDr. Leo Pauzenberger90×
clicks on the surgery pages
From 15 to 1,390 clicks a month on the pages for operations and specialists, November 2025 → September 2026.
Read the case study -
Orthopaedicsop-s Center
4×
Google visits to the surgery pages
From 437 to 2,108 Google visits a month to surgery and treatment pages, October 2024 → September 2026.
Read the case study
How our SEO process for dentists works
Four steps to the right patients.
From the first call to the booked appointment – visible at any time in our own software.
every month
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SEO & GEO audit
We check whether patients find you on Google and in ChatGPT for your key treatments. Then we tell you honestly whether SEO pays off for your practice.
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Plan
Which treatment pages we create, what we improve and what it takes to beat other practices – starting with whatever brings in appointments fastest.
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Implementation
Treatment pages, Google profile, reviews and backlinks from medical media. We test variants against each other and keep whatever brings more appointments.
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Your dashboard
Our in-house dashboard shows your enquiries, booked appointments and revenue – and where they come from: Google, ChatGPT & co. Live at any time.
Steps 3 and 4 repeat every month.
Meet the team
No generalists. Specialists in SEO and GEO.
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Elias
Founder | SEO Expert
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Numaira
SEO Content Writer
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Yuliia
Developer
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Giorgia
UX-UI Designer
What we do for dentists
Everything that brings implant and aligner patients to your practice.
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SEO management
Done every month. Not just advice.
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Local SEO
A well-kept profile. Real reviews. Higher on Maps.
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GEO for ChatGPT & co.
Ask ChatGPT for a dentist and your name comes up.
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Treatment pages
One page each for implants, aligners and whitening.
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Backlinks
Links from health portals and trade media.
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SEO for doctors
For practices and clinics in other specialties.
Testimonials
Real clients. Real results.
What doctors say about working with us.
I can recommend Northstar Media and Elias Stehrer especially to doctors and medical practices.
Dr. Philipp WeberDermatologist, Vienna
From 55 to over 10,000 clicks per month
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90× more clicks on the surgery pages
★★★★★I am an orthopaedic surgeon in Vienna and have been working successfully with Northstar Media on SEO since October 2025.
Dr. Leo Pauzenberger · Orthopaedic surgeon, Vienna · Client since October 2025
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In 100% of AI answers on tubular breasts
★★★★★I am a cosmetic surgeon in Vienna and I get considerably more traffic to my booking page.
Dr. Benjamin Gehl · Cosmetic surgeon, Vienna · Client since April 2025
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+618% clicks in one year
★★★★★As an orthopaedic centre in Graz we achieved click growth of +618 % year on year.
op-s Center · Orthopaedic centre, Graz · Client since March 2024
Honest from the start
We're not for everyone.
That's why we check before we start whether SEO and GEO will pay off for you. And we tell you if they won't.
We're a good fit if …
Then the free SEO & GEO audit is worth your time.
- You want enquiries and revenue, not just rankings. We measure success in bookings, orders and ROI.
- People are searching for what you offer. On Google or in ChatGPT, and right now those enquiries go to your competitors.
- You're planning for at least six months. That's how long it takes for SEO to pay off. Many clients then stay for years.
- You have a budget and a plan to grow. For example as an SME, online shop, SaaS company or healthcare provider.
We're not a good fit if …
Then we'll tell you so in the very first call.
- Rankings and clicks are enough for you. You don't need us for that. We count enquiries and revenue.
- Hardly anyone searches in your market. Then SEO won't do much, and we'll point you to a different channel.
- You want to rank number 1 in four weeks. Visibility grows like compound interest, not overnight.
- You're looking for the cheapest agency. Then an off-the-shelf SEO package will serve you better.
Questions before we start
What does SEO do for a dental practice?
Patients for the treatments your practice lives on: implants, aligners and whitening.
These patients search for themselves, on Google, on Google Maps and more and more in ChatGPT. If your practice is at the top there, they book with you. And unlike with ads, you don’t pay for every click.
How do I get more implant patients from Google?
With a dedicated implants page that explains the process, costs and risks honestly.
One line under “Services” isn’t enough. For “dental implants”, Google shows the page that best answers patients’ questions. Add a well-kept Google profile and real reviews.
What sets Northstar Media apart?
We measure SEO by appointments, not clicks. Your dashboard shows every enquiry and where it came from: Google, Google Maps or ChatGPT.
And we do the work ourselves: treatment pages, Google profile, technical work and links. You don’t get a to-do list, you get finished work.
How does my practice get to the top of Google Maps?
Google Maps ranks practices by distance, reviews and the quality of their Google profile.
Anyone searching for “dentist near me” first sees a map with three practices. You can’t change the distance. Your profile and reviews you can, and that’s exactly what we take care of.
Does ChatGPT recommend dentists?
Yes. Ask ChatGPT for an implant dentist in your city and it names specific practices. Nobody can guarantee that spot, but it can be measured.
In the audit we check who ChatGPT and Google’s AI Overviews name for your treatments. The foundation is good SEO: SEO and GEO overlap by around 80%. Without SEO, there is no GEO.
What can dentists advertise online?
Factual information, yes; promotional or misleading advertising, no.
Dental practices are bound by the advertising rules of their professional code, and in Germany also by the Heilmittelwerbegesetz (Therapeutic Products Advertising Act). Promises of a cure and superlatives have no place on your pages.
We write treatment pages that convince with process, costs and risks. A case-by-case legal review belongs with your chamber or your lawyer.
How much does SEO cost for a dental practice?
It depends on how many treatments you want to build out and how strong the practices around you are. Below €1,500 a month, ongoing SEO management rarely pays off.
We don’t bill by the hour. In the free audit we work out what your competitors’ visitors would be worth to your practice.
How long until new patients come in via Google?
You usually see first results after a few months. That is why we work together for at least six months.
Unlike an ad, a good treatment page doesn’t stop when the budget runs out. It keeps working every month. That is why many of our clients have been with us for years.
What references does Northstar Media have in medicine?
Our case studies come from medicine and show real numbers. For Dr Benjamin Gehl, plastic surgery, 4 in 5 online appointments came via Google in September 2026.
For dermatologist Dr Philipp Weber, clicks went from 55 to over 10,000 a month. You can see what our clients say about working with us in the testimonials above.
How does working with Northstar Media start?
With the free SEO & GEO audit. Online, around 45 minutes, for practices in Austria and Germany.
We share our screen and look at where your practice stands for implants, aligners and whitening, who ranks above you and who ChatGPT recommends.
If SEO won’t pay off for you, we’ll tell you that too.
