Who is Elias Stehrer?
Elias Stehrer is one of the leading SEO and GEO (Generative Engine Optimization) specialists in the German-speaking market, focused on healthcare and e-commerce, and the founder of the Vienna agency Northstar Media.
I have worked on SEO since I was a teenager, never in theory, always in real projects.
My first experience came in 2013, optimising the websites and projects of my self-employed parents. I understood quickly that SEO is not a trick but a lever, if you do it properly.
While studying business at the Vienna University of Economics and Business, I built my own tennis school. I won almost every customer through SEO and paid for my studies with it.
In 2022, alongside my studies, I co-founded an e-commerce startup, a zero-waste online supermarket. I ran the entire online marketing side, SEO included. Despite strong growth we had to close it after 14 months because the cash flow and funding no longer carried it.
That was one of the most valuable lessons I have had: growth alone is not enough, it has to work economically.
In 2023 I founded my SEO agency, entirely bootstrapped. Since then I have worked exclusively on performance SEO and GEO, and have built and scaled a long list of client projects in healthcare and e-commerce.
How I work
I have never seen SEO as a ranking game.
To me SEO is a performance marketing channel, exactly like Google Ads or paid social.
The one difference is that it scales over the long run and becomes more profitable with time.
So my focus is not on:
- rankings
- traffic
- or any other vanity metric
But on:
- enquiries
- revenue
- and customers actually won
I have seen for myself how much time and money SEO can waste when it is done badly. That is exactly why I work from data, in the open, with one clear goal:
→ measurable growth
Why Northstar Media?
Because we do not only advise. We implement and we measure.
I deliberately built an agency that:
- uses no buzzwords
- hides no data
- sends no templated reports
But instead:
- develops clear strategies
- makes everything measurable
- and takes responsibility for results
Our clients do not see the difference in presentations. They see it:
- in the calendar, with more appointments
- in the pipeline
- and in revenue
Experience
CEO
2025 – today
Company: Northstar Media
Focus: performance SEO and GEO (AI search)
CEO
2023 – 2025
Company: Pixxel Solutions
Focus: marketing for the software agency
Co-founder and CEO
2022 – 2023
Company: Nackad
Focus: building a zero-waste e-commerce startup (marketing and growth)
Founder
2019 – 2022
Company: TennisNow
Focus: building a tennis school including its booking system, winning customers through SEO
Education
Vienna University of Economics and Business (WU)
2019 – 2022
Subject: business and economics
Specialisation: marketing, entrepreneurship and innovation
