SEO for Industrial Companies & Manufacturing
Orders beyond the trade show.
- Found by buyers
- Top of Google and ChatGPT
- Every enquiry in the dashboard
Clients who trust us:
These problems cost you orders
Which of these sound familiar?
Tap what applies to you.
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New customers only come through trade shows and existing accounts
That used to be enough. Today buyers search on Google and ChatGPT. And find someone else.
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Your products are too technical for off the shelf SEO
No engineer takes generic copy seriously. They click away and enquire elsewhere.
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Months pass before an enquiry comes in, and nobody knows what worked
Several people decide on a purchase, often over months. Without measurement, SEO looks like pure cost.
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ChatGPT names your competitors, not you
Anyone asking ChatGPT for manufacturers gets a short list. You’re not on it.
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That is exactly what the free SEO & GEO audit is for.
How we solve it
- New customers only come through trade shows and existing accounts Pages for your products, applications and industries that show up for exactly those searches. You see every enquiry and its source in your dashboard.
- Your products are too technical for off the shelf SEO Technical copy on applications, standards and materials that your experts sign off on.
- Months pass before an enquiry comes in, and nobody knows what worked In your dashboard you see every enquiry with its source (Google, ChatGPT and others) and what becomes of it.
- ChatGPT names your competitors, not you We check what AI assistants say about your industry and build the trade media mentions that get you on the list.
Results
Numbers, not promises.
Real numbers from real clients. Each with its time frame.
+10k
organic clicks per month
From 55 to more than 10,000 monthly clicks.
Read the case study-
Cosmetic surgeonDr. Benjamin Gehl100%
of AI answers on tubular breasts in Vienna
ChatGPT and Google AI name him every time. The runner-up appears in only one answer in three.
Read the case study -
Orthopaedic surgeonDr. Leo Pauzenberger
90×
clicks on the surgery pages
From 15 to 1,390 clicks a month on the pages for operations and specialists, November 2025 → September 2026.
Read the case study
How our SEO support works for industrial companies
Four steps to more enquiries from Google.
From the first call to revenue – visible at any time in our own software.
every month
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SEO & GEO audit
We check your rankings, competitors and technical setup and ask ChatGPT who it recommends. Then we tell you honestly whether SEO pays off for you.
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Plan
Which pages we create, which we improve and what it takes to beat your competitors – starting with whatever brings in enquiries fastest.
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Implementation
Service pages, copy, technical fixes, backlinks and local signals. We test variants against each other and keep whatever brings more enquiries.
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Your dashboard
Our in-house dashboard shows your rankings, enquiries and revenue – and where it comes from: Google, ChatGPT & co. Live at any time.
Steps 3 and 4 repeat every month.
Your team for Google and AI
A dedicated point of contact who gets to know your products and your sales process, plus specialists for technical copy, technical SEO and digital PR.
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Elias
Founder | SEO Expert
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Numaira
SEO Content Writer
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Yuliia
Developer
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Giorgia
UX-UI Designer
What we deliver for industry
Everything buyers need to find you on Google and in AI.
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Strategy & audit
Which searches matter. And where we start.
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B2B SEO
Top results for what buyers search.
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GEO for B2B
So ChatGPT names you to buyers.
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Technical copy
Reviewed by your own experts.
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Digital PR
Mentions and links in trade media.
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Relaunch
A new site, without broken pages.
Testimonials
Real clients. Real results.
This is how our clients experience working with Northstar Media.
I can recommend Northstar Media and Elias Stehrer especially to doctors and medical practices.
Dr. Philipp WeberDermatologist, Vienna
From 55 to over 10,000 clicks per month
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90× more clicks on the surgery pages
★★★★★I am an orthopaedic surgeon in Vienna and have been working successfully with Northstar Media on SEO since October 2025.
Dr. Leo Pauzenberger · Orthopaedic surgeon, Vienna · Client since October 2025
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In 100% of AI answers on tubular breasts
★★★★★I am a cosmetic surgeon in Vienna and I get considerably more traffic to my booking page.
Dr. Benjamin Gehl · Cosmetic surgeon, Vienna · Client since April 2025
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+618% clicks in one year
★★★★★As an orthopaedic centre in Graz we achieved click growth of +618 % year on year.
op-s Center · Orthopaedic centre, Graz · Client since March 2024
Honest from the start
We're not for everyone.
That's why we check before we start whether SEO and GEO will pay off for you. And we tell you if they won't.
We're a good fit if …
Then the free SEO & GEO audit is worth your time.
- You want enquiries and revenue, not just rankings. We measure success in bookings, orders and ROI.
- People are searching for what you offer. On Google or in ChatGPT, and right now those enquiries go to your competitors.
- You're planning for at least six months. That's how long it takes for SEO to pay off. Many clients then stay for years.
- You have a budget and a plan to grow. For example as an SME, online shop, SaaS company or healthcare provider.
We're not a good fit if …
Then we'll tell you so in the very first call.
- Rankings and clicks are enough for you. You don't need us for that. We count enquiries and revenue.
- Hardly anyone searches in your market. Then SEO won't do much, and we'll point you to a different channel.
- You want to rank number 1 in four weeks. Visibility grows like compound interest, not overnight.
- You're looking for the cheapest agency. Then an off-the-shelf SEO package will serve you better.
Questions before we work together
How does SEO help industrial companies?
SEO brings industrial companies enquiries from buyers and engineers who are looking for a solution right now.
Anyone searching for a part, a machine or a supplier asks Google or ChatGPT today. If your company is at the top there, the enquiry goes to your sales team. Not to your competitor.
Unlike ads, you don’t pay for every click. Good pages keep bringing in enquiries, even when the ad budget stops.
What terms do buyers and engineers search for?
Rarely “mechanical engineering”, mostly technical terms: standards, materials, product codes, spare parts and specific technical problems.
Few people search for them. But those who do want to buy.
In the audit we find the terms your customers really use. And the pages you’re missing for them.
How do you write technical copy that engineers take seriously?
With your experts, not around them: we write, your specialists review and sign off.
That way every detail is right. We build in data sheets, certificates and downloads so Google and AI understand them.
Does ChatGPT recommend manufacturers and suppliers?
Yes. Ask ChatGPT for manufacturers of a component and you get a short list of specific companies.
Those named are mostly companies that give clear answers on their own website and appear in trade media. The same goes for Google’s AI Overviews and AI Mode, where Google answers like ChatGPT.
The foundation is good SEO. SEO and GEO overlap by around 80%. Without SEO, there is no GEO.
How can an industrial company win new customers beyond trade shows?
With pages that show up when your buyers search. We start with the products that bring in the most revenue.
Applications, guides and trade media mentions follow. The trade show stays. It’s just no longer the only route to new customers.
How much does SEO cost for an industrial company?
It depends on your product areas, markets and competition. Below €1,500 a month, ongoing SEO management rarely pays off.
We don’t bill by the hour. In the free audit we work out whether it pays off: searches, click rate, enquiry rate, order value. More in our guide What Does SEO Really Cost?
How long does it take for SEO to bring in enquiries?
You usually see first results after a few months, because new pages need time before Google trusts them. That is why we work together for at least six months.
In your dashboard you see what is moving from the first month. More in our guide How Long Does SEO Take?
Can an industrial company do SEO itself?
Partly. Writing pages for your main products and checking Google’s free tool, Search Console, to see what people find you for: a team with time can do that.
It gets harder with technical SEO, links from trade media and measuring all the way to the enquiry. That is where Northstar Media comes in, working with your team.
How do I recognise a good SEO agency for industrial companies?
Not by its logos, but by whether it shows you with data what SEO delivers: enquiries and orders, not clicks.
With Northstar Media you see every enquiry and its source in your own dashboard. And you have one dedicated contact who gets to know your products. More in our guide Finding the Best SEO Agency.
How does working with Northstar Media start?
With the free SEO & GEO audit, online, around 45 minutes.
We check your rankings, your technical setup and your competitors. And we ask ChatGPT which manufacturers it recommends in your industry.
Then we tell you honestly whether SEO will pay off for your company.
Which orders are you missing?
We’ll show you what your buyers search for. Free, in 45 minutes.
