SEO for Energy Companies
Sign-ups with you. Not the portal.
- Top of Google and ChatGPT
- Found in your region
- Every enquiry in the dashboard
Clients who trust us:
These problems cost you customers every day
Which of these sound familiar?
Tap what applies to you.
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Tariff searches end up at comparison portals, not with you
For electricity and gas tariffs, portals sit at the top. Whoever compares there signs up there too.
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Many business lines, and nobody finds the right page
Electricity, heating, solar, charging: all on the same pages. Google cannot tell what you stand for.
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Solar and heat pump enquiries go to the provider next door
Anyone looking for a heat pump searches locally. Without local pages, they find the provider next door.
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You are missing from AI answers on heat pumps and tariffs
“Is a heat pump worth it?” ChatGPT answers straight away. Your company is not in the answer.
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That is exactly what the free SEO & GEO audit is for.
How we solve it
- Tariff searches end up at comparison portals, not with you Dedicated pages for the questions people ask before switching, so customers sign up with you directly.
- Many business lines, and nobody finds the right page A clear page structure by business line and audience: private customers, businesses and municipalities kept separate.
- Solar and heat pump enquiries go to the provider next door Local SEO for your service area: pages by region and a well maintained Google Business Profile.
- You are missing from AI answers on heat pumps and tariffs Clear answers, facts and sources on your website, so Google and AI cite you.
Results
Numbers, not promises.
Real numbers from real clients. Each with its time frame.
+10k
organic clicks per month
From 55 to more than 10,000 monthly clicks.
Read the case study-
Cosmetic surgeonDr. Benjamin Gehl100%
of AI answers on tubular breasts in Vienna
ChatGPT and Google AI name him every time. The runner-up appears in only one answer in three.
Read the case study -
Orthopaedic surgeonDr. Leo Pauzenberger
90×
clicks on the surgery pages
From 15 to 1,390 clicks a month on the pages for operations and specialists, November 2025 → September 2026.
Read the case study
How our SEO support works for energy companies
Four steps to more enquiries from Google.
From the first call to revenue – visible at any time in our own software.
every month
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SEO & GEO audit
We check your rankings, competitors and technical setup and ask ChatGPT who it recommends. Then we tell you honestly whether SEO pays off for you.
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Plan
Which pages we create, which we improve and what it takes to beat your competitors – starting with whatever brings in enquiries fastest.
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Implementation
Service pages, copy, technical fixes, backlinks and local signals. We test variants against each other and keep whatever brings more enquiries.
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Your dashboard
Our in-house dashboard shows your rankings, enquiries and revenue – and where it comes from: Google, ChatGPT & co. Live at any time.
Steps 3 and 4 repeat every month.
Meet the team
No generalists. Specialists in SEO & GEO.
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Elias
Founder | SEO Expert
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Numaira
SEO Content Writer
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Yuliia
Developer
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Giorgia
UX-UI Designer
What we deliver for energy companies
For utilities, municipal suppliers and solar companies. On Google and in AI.
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Strategy by sector
Private, business, municipal: each gets its own page.
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Local SEO
Top of Maps in your service area.
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GEO for ChatGPT
Named for tariff and provider questions.
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Content marketing
Clear answers on incentives and costs.
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Digital PR
Links from trade and regional media.
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B2B SEO
For business and municipal customers.
Testimonials
Real clients. Real results.
This is how our clients experience working with Northstar Media.
I can recommend Northstar Media and Elias Stehrer especially to doctors and medical practices.
Dr. Philipp WeberDermatologist, Vienna
From 55 to over 10,000 clicks per month
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90× more clicks on the surgery pages
★★★★★I am an orthopaedic surgeon in Vienna and have been working successfully with Northstar Media on SEO since October 2025.
Dr. Leo Pauzenberger · Orthopaedic surgeon, Vienna · Client since October 2025
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In 100% of AI answers on tubular breasts
★★★★★I am a cosmetic surgeon in Vienna and I get considerably more traffic to my booking page.
Dr. Benjamin Gehl · Cosmetic surgeon, Vienna · Client since April 2025
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+618% clicks in one year
★★★★★As an orthopaedic centre in Graz we achieved click growth of +618 % year on year.
op-s Center · Orthopaedic centre, Graz · Client since March 2024
Honest from the start
We're not for everyone.
That's why we check before we start whether SEO and GEO will pay off for you. And we tell you if they won't.
We're a good fit if …
Then the free SEO & GEO audit is worth your time.
- You want enquiries and revenue, not just rankings. We measure success in bookings, orders and ROI.
- People are searching for what you offer. On Google or in ChatGPT, and right now those enquiries go to your competitors.
- You're planning for at least six months. That's how long it takes for SEO to pay off. Many clients then stay for years.
- You have a budget and a plan to grow. For example as an SME, online shop, SaaS company or healthcare provider.
We're not a good fit if …
Then we'll tell you so in the very first call.
- Rankings and clicks are enough for you. You don't need us for that. We count enquiries and revenue.
- Hardly anyone searches in your market. Then SEO won't do much, and we'll point you to a different channel.
- You want to rank number 1 in four weeks. Visibility grows like compound interest, not overnight.
- You're looking for the cheapest agency. Then an off-the-shelf SEO package will serve you better.
Questions before we work together
What does SEO do for energy suppliers and utilities?
SEO brings energy suppliers customers who sign up with them directly instead of through a comparison portal.
Anyone looking for electricity, a solar system, a heat pump or a charging station asks Google or ChatGPT. If you are there with clear answers, the enquiry comes to you.
Northstar Media aims SEO at enquiries and sign-ups. You see every enquiry and its source in your dashboard.
How do energy suppliers compete with comparison portals?
Not on price, but on questions portals do not answer: where the electricity comes from, service, bundled offers and incentives.
With dedicated pages for these questions, you reach customers before they land in a tariff calculator. And win the sign-up directly.
Do private and business customers need separate pages?
Yes. Private customers search for tariffs, incentives and costs, business customers for contracts, supply security and a fixed point of contact.
One page for both answers neither properly. We split content by audience and business line, so every search lands on the right page.
How do solar and heat pump companies get more enquiries from their region?
With local SEO: one page for each region where you install, a well-kept Google Business Profile with reviews, and clear answers on cost, incentives and process.
That way you show up on Google Maps when someone in your area searches. More in our guide to Local SEO.
Does ChatGPT recommend energy suppliers and solar companies?
Yes. For questions like “Which provider for commercial electricity?” or “Who installs heat pumps near me?”, ChatGPT names specific companies.
Those named are mostly companies that give clear answers, facts and sources and appear in trustworthy media. We measure how often you are among them every month and show you in the monthly report.
What replaced SEO?
Nothing replaced it; it was extended. GEO means making sure ChatGPT and others name your company.
SEO and GEO overlap by around 80%. Without SEO, there is no GEO. Google and AI go together.
How much does SEO cost for an energy company?
It depends on how many business lines, audiences and regions you want to cover. Below €1,500 a month, ongoing SEO management rarely pays off.
We don’t bill by the hour. In the free audit we work out what you need. More in our guide What Does SEO Really Cost?
How long does it take for SEO to bring in enquiries?
You usually see first results after a few months, because new pages need time to rank. That is why we work together for at least six months.
You track progress in your dashboard from the first month. More in our guide How Long Does SEO Take?
Can an energy company do SEO itself?
The basics, yes: clear page titles, one page per service, a well-kept Google Business Profile.
It gets harder with many business lines, technical SEO and strong comparison portals. And with knowing which action actually brings enquiries. That is where Northstar Media comes in.
How does working with Northstar Media start?
With the free SEO & GEO audit, online, around 45 minutes.
We check where your website stands today, which searches could bring enquiries and where you are losing out to portals and competitors.
Then we tell you honestly where the effort pays off and where it does not.
Who can you win back?
We’ll show you where portals rank ahead of you. Free, in 45 minutes.
