SEO Relaunch Support

With a plan that is in place before anything is built: every old URL gets a redirect to the matching new page.

Google doesn’t care about your new design. It cares about your addresses.

Every URL is like a home address. Move without a redirect and Google assumes the content is gone.

On top of that, the copy that brings enquiries today stays. The new site is checked before launch. And afterwards we check every redirect.

No one can guarantee that, and anyone who does is promising too much.

Small fluctuations in the first few weeks are normal while Google gets to know the new addresses.

What we prevent are the avoidable mistakes: missing redirects, deleted content and pages Google can’t read.

As early as possible, ideally before the new design is final.

Most mistakes don’t happen during development but before it: when you decide which pages go, what the new URLs are called and what goes in the menu.

If we join after launch, we repair. If we join before, we prevent.

Act fast: the sooner the mistakes are found, the more you can win back.

Usually redirects are missing, important copy was cut or new pages aren’t indexed.

We compare the old and new site page by page and fix whatever costs the most enquiries first.

Yes, we can. But a relaunch works best entirely with us: Northstar Media has its own in-house web designer.

Design, technology and SEO then come from one team. We have perfected this process, from the plan to the last redirect.

If your web designer builds the site, we give them the plan for URLs, redirects and content. Before launch, we check everything.

Yes. For Google, any change to URLs, content or tech is a move: a new design, a new system like WordPress or Shopify, a new domain or a new server.

With a new domain, every old URL redirects to the new domain and Google is told about the move in Search Console.

With a server move, the day itself matters: the security certificate must be running on the new server before the domain is switched. Otherwise visitors see a warning in their browser.

And we check access to Google Analytics beforehand. That way every enquiry is counted from the first hour.

It depends on the size of your website. Below €1,500 a month, relaunch support rarely pays off.

Compare that with what a month without enquiries from Google would cost you.

We don’t bill by the hour. In the free audit we work out what your relaunch needs.

At least six months: before launch, at launch and after.

After the move, Google needs a few weeks to learn all the new addresses. That is when mistakes surface and quick fixes are worth the most.

If you want to keep growing after that, we continue with SEO management.

For example the beauty clinic AFACIAL: we moved the website from Tilda to WordPress and redirected all 181 old URLs to the new pages.

More case studies with real numbers from Google and AI: the op-s Center, dermatologist Dr Philipp Weber and the orthopaedic practice of Dr Pauzenberger.

With the free SEO & GEO audit, online, around 45 minutes.

We check which pages bring in rankings, visitors and enquiries today, and where the relaunch would put them at risk.

Then we tell you honestly whether relaunch support will pay off for you.