Almost 4× as many clicks on the treatment pages.

In April 2026 we examined what clients in Vienna search for when they want to book a facial, and what the city’s strongest clinics offer. This resulted in a page plan: which treatment and which skin concern gets its own page, and in what order.

At the same time, we defined a fixed structure for every treatment page: benefits, how it works, prices, FAQs and sources. Since May 2026, online bookings, calls and WhatsApp clicks have been tracked in Google Analytics, and phone and WhatsApp sit right in the menu.

Once tracking had started, the origin of many bookings was unclear at first – from May to July 2026, the website itself was recorded as the source for 43 to 72% of bookings. We refined the tracking: in September 2026, the source of every online booking was visible.

In May 2026 we completely rewrote the three most important pages – HydraFacial, microneedling and laser facial – with FAQs, rich snippets and scientific sources. From June 2026, new pages followed one by one: JetPeel, anti-ageing, deep-cleansing facial, skin analysis, skincare for men, and dedicated pages for “Kosmetikstudio Wien” (beauty clinic Vienna) and the 3rd district.

Many clients do not search for a treatment but for their skin concern. That is why there are now pages on acne, blackheads, enlarged pores and pigmentation – and since October 2026 also on blemished, dry and tired skin. Because many clients in Vienna speak English, most pages are also available in English – and they bring in three times as many clicks as a year ago.

It is working: for “beste kosmetikstudio wien” (best beauty clinic Vienna), AFACIAL moved from position 22.4 to 7.8; for “microneedling wien kosten” (microneedling Vienna cost), from 26.7 to 9.4 – from page 3 to page 1 (avg. position, July – September 2025 and 2026).

For Google and AI assistants to trust a clinic, it needs mentions on other websites. Since July 2026, AFACIAL has been mentioned in expert articles and on other reputable sites. We reviewed and cleaned up old, low-quality links.

Since July 2026, we have checked every week whether ChatGPT and Google’s AI answers name the clinic when clients ask for a clinic in Vienna – 31 questions, none of them containing the clinic’s name. From 9 July to 7 October 2026, AFACIAL was mentioned 187 times, at an average position of 2.7, and cited as a source 162 times. That puts AFACIAL in 3rd place out of 98 clinics that ChatGPT and Google name in these answers.

AFACIAL is strongest for HydraFacial: asked (in German) “Which clinic in Vienna has good HydraFacial reviews?”, Google’s AI Mode names the clinic with 100% visibility (as of 7 Oct 2026), at an average position of 1.2 (9 Jul – 7 Oct 2026).

In September 2026 we moved the website from Tilda to WordPress and redesigned it. It has been live since 30 September 2026: 62 pages in German and English, faster, clean on every phone and easier for Google and AI search to read. Every booking button opens online booking directly in the right category.

So that nothing was lost in the move, we redirected all 181 old URLs to the new pages. Structured data for the clinic, prices and FAQs is built in, and bookings, calls and WhatsApp clicks are still tracked – only with consent.