90× as many clicks on the surgery pages. No. 1 in AI answers.

It started with a question: what do people search for before they have surgery – and how strong is the competition in Vienna for each of these searches? The result was a plan with a clear order: first operations on the elbow, then the shoulder, then the knee.

At the same time, the new website was completed: since December 2025 the new home page and the page for the practice in Vienna (1010) have been online. Search Console and Google Analytics have been running since 20 October 2025, and tracking of form enquiries followed in December 2025. Visits from ChatGPT & co. show up in Analytics as a separate channel.

From November 2025 to February 2026 the surgery pages went live: for the elbow, for example, tennis elbow, golfer’s elbow, torn ligaments, elbow replacement and biceps or triceps tendon rupture; for the shoulder, shoulder replacement, shoulder arthroscopy, calcific tendinitis, shoulder arthritis and the rotator cuff.

Each page answers the questions patients ask themselves before an operation: when is it necessary, how does it work, how long does healing take? After the relaunch we moved all pages into the new design and linked them to each other. Today many of them rank right at the top – at position 1.1 on average for “Trizepssehnenruptur OP” (triceps tendon rupture surgery) and 1.4 for “Golfarm Operation” (golfer’s elbow surgery), July–⁠September 2026.

People in pain often don’t search for the operation but for the right doctor nearby. So in early 2026 we built pages for exactly these searches: elbow, shoulder and knee specialist in Vienna, sports orthopaedic specialist, plus hip, hand, foot and spine. For “Orthopäde 1010 Wien” (orthopaedic specialist, Vienna 1010) the website now ranks at position 2.1 on average.

In April 2026 the second practice in Mödling was added. We restructured the website for two locations – with separate pages for Vienna and Mödling, a shared appointment page and an optimised Google Business Profile. Listings in local directories and doctor portals strengthen this further.

From April 2026 the knee followed: meniscus, knee arthroscopy, cruciate ligament, cartilage transplantation, leg alignment correction, knee replacement, partial knee replacement and the artificial kneecap. For “künstliche Kniescheibe” (artificial kneecap) the website now ranks at position 2.8 on average – from 19 June to 5 October 2026 the page already brought in 733 clicks. Pages for conservative therapies such as shockwave therapy, injections and physiotherapy were added too.

So that Google and AI systems can see who is behind the content, we added Dr Pauzenberger’s author profile as structured data: specialist qualification, habilitation, memberships, training and profiles. In medicine, this kind of trust is one of the most important factors for good positions in Google.

Since summer 2026 we have also been measuring how often ChatGPT and Google’s AI answers recommend him. From 7 September to 7 October 2026 he ranked first there among all doctors and clinics mentioned.