Google Gemini is Google’s AI. The name stands for two things: a family of large language models and the AI assistant of the same name, which was called Bard until early 2024.
Gemini is multimodal: the models process not only text but also images, audio, video and code.
How does Google Gemini work?
Gemini is built into more and more Google products:
- as a standalone assistant in the browser and as an app
- in Google Search, where a customised Gemini model generates AI Overviews and AI Mode
- in Gmail, Docs and other Google Workspace services
- on Android smartphones as an assistant
For current answers, Gemini draws on Google Search. It therefore relies on the same index in which your website ranks.
Why does Google Gemini matter?
Because Gemini is so closely tied to Google Search, SEO and GEO come together particularly visibly here. If your site is well indexed on Google, gives clear answers and is clearly recognisable as a brand, you have a good chance of appearing in Gemini’s AI answers too.
For medical practices, online shops and SaaS providers, this means Google remains the most important channel – search is simply getting broader. With ongoing GEO management, you check how Gemini and AI Overviews present your brand and improve the content they rely on.
