The dice function on Google is a small interactive tool in search that lets you roll digital dice directly in your browser. You activate it by entering terms such as “roll dice” or “dice roll”.
Behind this function there is no classic search result but a so-called rich feature. Google gives you an interactive application straight away, without you having to click through to an external website. You can choose between different types of dice, for example a six-sided one or special dice from games such as Dungeons & Dragons.
For users this is a quick and practical way to handle simple tasks directly in search. For website owners, however, this feature shows an important development: Google answers more and more queries itself.
What you should know
- shown directly in the search results
- works without clicking through to external pages
- part of what are known as zero-click searches
- offers interactive elements instead of classic links
What this means for SEO
The dice function is a good example of how search results are changing. Users more often stay with Google instead of clicking through to websites. For you this means content has to focus more strongly on added value, depth and specific questions in order to keep receiving traffic.